What We Do
Director – Caroline Grindrod
What Matters To Us
We’re running out of time. We’re degrading 10 tones of soil for every tone for food produced globally.
Our planet is dying and she needs a voice.
Holistic management, regenerative agriculture and integrated rewilding projects offer a real solution but efforts are being hampered by misinformation.
We’re here to help.
What we can do for you
We use holistic management to manage projects related to regenerative agriculture and rewilding. We have expertise in every link in the supply chain from land management to internet marketing and sales.
Many land-based businesses are becoming interested in selling their products or services to improve profitability and maintain control over every step from ‘farm to fork.’ This requires land managers to become experts in operations, marketing and sales which can lead to a ‘burnout’ and separation from your true passions.
We take a unique approach, we can manage or help you manage all three links of the supply chain to strengthen and streamline your production. By remaining specialised to the industry niche of regenerative agriculture and rewilding, we can be highly efficient and effective, helping to make ecological restoration projects financially viable or communicating your passions with piercing precision.
By focusing on the weakest link in your supply chain we can help you make wise choices with your money so that your investments are leveraged towards creating true sustainability and away from consumptive reccuring expenses – something that’s not easy when managing each ‘link’ as a separate business.
Through our roots of nature consultancy, we work with land owners at the conservation, farming interface using the holistic management framework to make good decisions while working with these complex living systems.
We specialise in helping land managers move from a reductionist or species focused management to a whole system approach, working with not just the ecosystem but its associated people. We make management decisions that consider the ecological, economic and social aspects both short term and long term. We address the underlying root cause of problems rather than fighting against the symptoms.
By holistically applying the tools of rest, grazing, animal impact and living organisms and only ever cautiously turning to the overused tool of technology, our work increases the effectiveness of the four ecosystem processes; the water cycle, mineral cycle, energy flow and community dynamics.
Our job is to help your land become a larger ecological bank account that generates significant saleable biological ‘interest.’ This increased productivity may be in the form of larger numbers of healthier livestock to sell and, or, native biodiversity beyond all expectations, either way your business will me more resilient.
Because we help create healthier ecosystems and a more abundant food web, we can create products and services that are healthier and sustainable.
In order to be profitable, these ‘products’ which could be; beef cattle, wild flower seed, conservation breeding stock or ‘wild’ experiences, need to be brought to market in the most profitable way that fits comfortably with the overall desires and practicalities of the operation and its people.
We help create solutions by thinking innovatively. Our team have years of experience in project management and working in this industry and come equipped with a range of practical ideas.
We use the holistic management decision making framework to brainstorm ideas and test them against your business’ goals to make choices that are economically viable, ecologically sound and acceptable to the people in your team.
Having a fantastic product is great but finding enough people to buy it in a way that is truly profitable is an entirely different problem.
Effectively marketing a product is a highly focused skill set that takes years of trial and error. Years in which many land-based businesses lose money.
Our deep understanding of this small segment of industry means we can take the pain out of this process. We’ve learnt the lessons the hard way and are willing to let you in on our secrets, so we can fast track your products to the right people in the right way.
You and your business are unique, we can help refine your offering and voice to then define your ideal customers, creating a marketing strategy and tone that is highly targeted and authentic.
This is a growing sector and we want it to be that way. We need more people like you helping to reverse climate change, increase biodiversity, produce nutrient dense foods and create wild spaces for people to enjoy. There will inevitably be competition in this evolving market place. We can help you find and maintain a niche within this emerging supply ecosystem as well as hook onto helpful collaborative opportunities that can benefit all.
Our aim is to create a new way of doing business. In our vision the market place is not dominated by one or two mono-cultures like companies, it’s a web of innovative and unique small businesses creating endless new buying habitats. This new ecosystem of supply and demand, just like a high successional state of land, is more resilient to the inevitable changes ahead.
